Strategic Marketing Plan
Timeline
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May 15, 2017Experience start
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August 8, 2017Experience end
Experience scope
Categories
Skills
promotional designA group of 2-4 student-consultants will prepare a strategic marketing plan (researching, analyzing, and providing actionable recommendations) addressing a marketing challenge / opportunity your organization faces
Learners
After defining the scope of the project (options above), the students will create a +10-page document outlining your strategic marketing plan, which will be accompanied by samples of marketing materials that you can implement immediately.
Project timeline
-
May 15, 2017Experience start
-
August 8, 2017Experience end
Project Examples
Requirements
A group of 2-4 student-consultants will prepare a strategic marketing plan (researching, analyzing, and providing actionable recommendations) addressing a marketing challenge / opportunity your organization faces. They will conduct research, analyze the issue, and provide actionable recommendations. Project scopes can include, but are not limited to:
- Company Marketing Plan
- New Product Marketing Plan
- Event Marketing Plan
- Digital Marketing Strategy
- Feasibility Study
- Market Segmentation
- Marketing Audit & Recommendations
- Market Intelligence Studies
- Online Opportunities & Content
- Market Research Study
- Branding
These students are part of a course called 'Marketing Practicum', where they have the opportunity to apply the knowledge they learned over their marketing education to a real business situation. Over 200 projects have been done under the banner of this course, and many firms have benefited from the directed study of senior students and the marketing consultancy provided.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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May 15, 2017Experience start
-
August 8, 2017Experience end