Strategic Marketing Plan
Timeline
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May 15, 2018Experience start
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May 22, 2018Project Scope Meeting
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May 25, 2018Project Plan
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June 27, 2018Midway Check-in
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August 1, 2018Final Presentation
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August 3, 2018Final Report - Strategic Marketing Plan
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August 8, 2018Experience end
Timeline
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May 15, 2018Experience start
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May 22, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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May 25, 2018Project Plan
Students will send their Project Plan to clients; an initial document that students prepare to outline their plan and timeline for the semester.
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June 27, 2018Midway Check-in
Students will check-in with clients to report on project progress. Students will send their research progress to date and remaining questions to help them formulate their marketing recommendations.
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August 1, 2018Final Presentation
Students will present their strategy to clients on August 1 (3:30pm - 6:00pm) at the New Westminster campus in BC.
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August 3, 2018Final Report - Strategic Marketing Plan
Students will send their final report (contains research findings and strategic marketing recommendations) to clients.
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August 8, 2018Experience end
Experience scope
Categories
Marketing strategySkills
digital marketing marketing research marketing strategy promotional strategyGroups student-consultants will develop a strategic marketing plan that addresses a marketing challenge or opportunity your organization faces.
Learners
Phase 1 Project Plan: Students will meet with organization representative(s) (between May 16-22) to devise the project scope and prepare a detailed plan for completion of the project. In-person meeting is preferred.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks. Students are asked to contact your organization at least three times throughout the semester with progress updates and/or questions.
Phase 3 - Outcome - Strategic Marketing Plan and Presentation: Students will submit a 10-page report containing research findings and strategic marketing recommendations. Teams will also present their strategy at the Marketing Showcase event at Douglas College (New Westminster, BC) on August 1. We request at least one organization representative(s) attend these presentations.
Project timeline
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May 15, 2018Experience start
-
May 22, 2018Project Scope Meeting
-
May 25, 2018Project Plan
-
June 27, 2018Midway Check-in
-
August 1, 2018Final Presentation
-
August 3, 2018Final Report - Strategic Marketing Plan
-
August 8, 2018Experience end
Timeline
-
May 15, 2018Experience start
-
May 22, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
May 25, 2018Project Plan
Students will send their Project Plan to clients; an initial document that students prepare to outline their plan and timeline for the semester.
-
June 27, 2018Midway Check-in
Students will check-in with clients to report on project progress. Students will send their research progress to date and remaining questions to help them formulate their marketing recommendations.
-
August 1, 2018Final Presentation
Students will present their strategy to clients on August 1 (3:30pm - 6:00pm) at the New Westminster campus in BC.
-
August 3, 2018Final Report - Strategic Marketing Plan
Students will send their final report (contains research findings and strategic marketing recommendations) to clients.
-
August 8, 2018Experience end
Project Examples
Requirements
Beginning this May, two groups of 2-4 student-consultants will spend 400-800 hours preparing a strategic marketing plan for your organization.
Based on your needs, student-consultant groups can work either on the same challenge or on different challenges.
Students will research the issue, analyze data, and provide actionable recommendations for a marketing challenge or opportunity your organization faces.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
May 15, 2018Experience start
-
May 22, 2018Project Scope Meeting
-
May 25, 2018Project Plan
-
June 27, 2018Midway Check-in
-
August 1, 2018Final Presentation
-
August 3, 2018Final Report - Strategic Marketing Plan
-
August 8, 2018Experience end
Timeline
-
May 15, 2018Experience start
-
May 22, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
May 25, 2018Project Plan
Students will send their Project Plan to clients; an initial document that students prepare to outline their plan and timeline for the semester.
-
June 27, 2018Midway Check-in
Students will check-in with clients to report on project progress. Students will send their research progress to date and remaining questions to help them formulate their marketing recommendations.
-
August 1, 2018Final Presentation
Students will present their strategy to clients on August 1 (3:30pm - 6:00pm) at the New Westminster campus in BC.
-
August 3, 2018Final Report - Strategic Marketing Plan
Students will send their final report (contains research findings and strategic marketing recommendations) to clients.
-
August 8, 2018Experience end