This course provides students with a detailed examination of the development, execution, and assessment of advertising campaigns. It is designed to offer insights into the process as well as offer an extended opportunity to integrate and apply the principles acquired.

Students will examine advertising and other tools of promotion as well as provide an overview of the fundamentals of the promotion aspect of marketing strategy. Students will exhibit promotional strategy using various promotion tools including Advertising, Publicity, Social Media and Sales Promotion.

• The goal of any IMC plan is to provide a solution.
• So, at the end of the semester you will be provided with The Final Written Project Report and Presentation
• Please contact me if you have any questions or concerns. Of course, I’d be happy to help fill out the RFP and field the students’ requests for more information.