University of Prince Edward Island
University of Prince Edward Island
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Communications Internships

CA 350
Closed
Centennial College
Centennial College
Toronto, Ontario, Canada
Dean Cowell
Educator
2
Timeline
  • January 18, 2021
    Experience start
  • October 20, 2020
    Project Scope Meeting
  • April 17, 2021
    Experience end
Experience
13/12 project matches
Dates set by experience
Preferred companies
Canada
Social Enterprise, Non profit, Large enterprise, Small to medium enterprise
Food & beverage, Arts, Consumer goods & services, Marketing & advertising, Business & management, Events services, Media & production, Public relations & communications

Experience scope

Categories
Marketing strategy Media Visual arts
Skills
digital marketing branding competitive analysis business services marketing strategy
Learner goals and capabilities

The Advertising Program at Centennial College's Story Arts Centre in Toronto is an intensive, three-year, hands-on learning experience. It has consistently been amongst the top ranked Advertising Programs in the Province based on Student, Grad and Employer Satisfaction.

The main areas studied include marketing; campaign planning; project management; media buying and planning; account management; design and production; digital strategy, creative and production.

Learners

Learners
Undergraduate
Any level
12 learners
Project
455 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Students are well prepared to accept virtually all the responsibilities of a junior person in their respective disciplines in most areas of a communications company or department. See above

Project timeline
  • January 18, 2021
    Experience start
  • October 20, 2020
    Project Scope Meeting
  • April 17, 2021
    Experience end

Project Examples

Requirements

In year three, students choose an area of specialized study. They can select from Account Service, Media or Digital Creative.

Account Management

· Status Reports, Contact Reports, Budget Control Reports, Workback Schedules.

· Coordinate broadcast, print, interactive, mobile production.

· Project Management – job requisitions.

· Liaison with departments within the agency and Client contact as appropriate.

· Provide assistance with research, meeting preparation and presentation, store checks, competitive analysis.

· Assist with new business research, preparation and pitches.

Media Planning/Buying

· Advanced Excel skills including Pivot Tables and superb formula creations such as:

  • IF commands
  • COUNT commands
  • V and H LOOKUPS
  • Straight and Weighted Averages

· Discrepancies, make-goods, post buys, all media costings.

· Broadcast buying

· Proven competencies with Media software platforms:

  • Vividata: Telemar
  • comScore
  • CARD online

· Publication POVs; analyze rep submissions.

· Budget Control Reports, Status Reports, Contact Reports, Workback Schedules.

· Liaison with departments within the agency and Client contact as appropriate

Digital Creative

· Retail, national, social, mobile, web-based copywriting.

· Proven competencies in: Adobe Photoshop; Illustrator and InDesign.

· Creative brainstorming.

· Liaison with departments within the agency and Client contact as appropriate.

· Provide assistance with presentations.

· Content research and creating written or visual content

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox