As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing and advertising efforts. We need to ensure our marketing and advertising mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty.

We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present marketing and advertising mix; product, place, price, and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking.

This evaluation should include a review of our current mix, a comparison to our top competitors, and finally creative recommendations for new strategies.

Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong marketing and advertising! We could certainly use some new assets for upcoming campaigns.

Student-consultant groups will create a fully integrated advertising and public relations campaign for our product. The campaign includes planning, strategy and tactic development, research, and evaluation.