ABEN HUB is seeking to enhance its client acquisition process by developing a comprehensive strategy for identifying and engaging potential clients within the industry. The goal of this project is to create a systematic approach that allows ABEN HUB to efficiently generate leads, evaluate their potential, and establish initial contact. By leveraging classroom knowledge in marketing and business development, learners will analyze current industry trends and client profiles to identify promising leads. The project will involve researching potential clients, creating a screening framework to assess their viability, and developing a follow-up strategy to maintain engagement. This project provides an opportunity for learners to apply their skills in market research, data analysis, and strategic communication.

The deliverables for this project include a comprehensive report outlining the lead generation strategy, a detailed screening framework for evaluating potential clients, and a follow-up communication plan. Additionally, learners will present their findings and recommendations to ABEN HUB in a final presentation. The report should include actionable insights and strategies that ABEN HUB can implement to improve its client acquisition process.