Ulkagearz Adventure Private Limited is seeking innovative strategies to enhance the sourcing and showcasing of its unique cycling apparel. The project aims to provide students with an opportunity to apply their marketing and business analysis skills to develop a comprehensive plan. Students will explore current sourcing strategies, identify potential improvements, and propose effective showcasing techniques to increase brand visibility and market reach. The project will involve analyzing competitor strategies, understanding consumer preferences, and leveraging digital marketing tools. The goal is to create a strategic plan that aligns with Ulkagearz's brand identity and enhances its competitive edge in the cycling apparel market.

- Analyze current sourcing strategies and identify areas for improvement.

- Research and propose effective showcasing techniques for increased brand visibility.

- Study competitor strategies and consumer preferences.

- Develop a comprehensive strategic plan for Ulkagearz.

The project deliverables will include a detailed report outlining the proposed sourcing and showcasing strategies. Students will also create a presentation summarizing their findings and recommendations. Additionally, a digital marketing plan will be developed to support the showcasing strategy. The deliverables should demonstrate a clear understanding of the market and provide actionable insights for Ulkagearz.

- Detailed report on sourcing and showcasing strategies.

- Presentation summarizing findings and recommendations.

- Digital marketing plan to support the showcasing strategy.