Canada Senior Games 2026: Website Development and Marketing Strategy

Closed
Active Aging in Manitoba
Winnipeg, Manitoba, Canada
Executive Director
(4)
2
Project
Academic experience
150 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Website development
Skills
marketing strategies digital marketing marketing planning social media campaigns email marketing web development social media
Details

The Canada Senior Games 2026, hosted in Winnipeg, requires a comprehensive digital presence to engage participants, volunteers, and spectators. The project involves developing a user-friendly, accessible website that provides essential information about the games, including event schedules, registration details, and venue information. The website should reflect the spirit of the games, promoting active aging and community involvement. Additionally, a marketing plan is needed to increase awareness and participation, utilizing digital marketing strategies such as social media, email campaigns, and partnerships with local organizations. The goal is to create a cohesive online platform that not only informs but also inspires engagement and excitement for the upcoming games.

Deliverables

- A fully functional, responsive website for the Canada Senior Games 2026, featuring event schedules, registration forms, and venue information.


- A detailed marketing plan outlining strategies for digital promotion, including social media campaigns and email marketing.


- A report summarizing the website development process and marketing strategy, including recommendations for future enhancements and engagement tactics.

Mentorship
Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Winnipeg, Manitoba, Canada
2 - 10 employees
Hospital, health, wellness & medical, Sports & fitness
Representation
Community-Focused

Active Aging in Manitoba (AAIM) is a non- profit, charitable organization with a mission to provide opportunities and education for older Manitobans as they age. We promote the health benefits of physical activity and mental health benefits through social connections and community engagement.