The goal of this project is to create a social media campaign strategy for Centre for Spiritual Living On the Lake. This will involve several different steps for the students, including:

- Researching the target audience for CSL on the Lake and understanding their interests and needs.

- Developing a strategy for creating content that resonates with the target audience.

- Creating a content calendar for the social media campaign.

- Crafting engaging social media posts that are tailored to the target audience.

- Analyzing the performance of the social media campaign and making adjustments as needed.

By the end of the project, students should demonstrate:

• Understanding of the target audience and their interests and needs.

• A comprehensive social media campaign strategy.

• A content calendar for the social media campaign.

• Engaging social media posts tailored to the target audience.

• An analysis of the performance of the social media campaign and adjustments as needed.

• Graphic Design

• Google Ads Campaign

• Google Business Profile