Marketing Promotion for Ulka Gear Products
Project scope
Categories
Branding & style guides Customer segmentation Digital marketing Search engine optimization Social media marketingSkills
marketing strategies brand awareness go-to-market strategy marketing channel marketing salesAt Ulka Gear we want to create a robust marketing channel for our business to drive brand awareness and eventually enhance sales. We are a new age motorcycle riding apparel brand focused on apparel functionality.
Students should be able to create a compelling marketing strategy and plan the go to market focusing on multiple touchpoint of the business. This can come in the form of a report and/or presentation.
Access to data.
Founder's time.
How we have gained traction.
About the company
The motorcycle riding gear never evolved after 1932, when manufacturers added protection padding for the first time. Ulka Gear® hakkit is a revolutionary motorcycle riding jacket that can convert into a backpack. With Hakkit®, we have revolutionized how motorcycle gear will go ahead. Your jacket is working for you for the first time even when you are not wearing it by protecting your helmet, goggles, gloves, etc.
Ulka gear® Hakkit® is a brainchild of Shahnawaz Karim, a national champion in circuit racing and IIA certified Off-road enduro trainer with BMW Motorrad.
Hakkit® by Ulka gear® is designed in Italy and has operations in Vancouver and New Delhi. It's a revolutionary motorcycle riding jacket that can convert into a backpack.
With EU, US, India and PCT. Hakkit® is the most comprehensively designed riding apparel.