The Eco Hub seeks to enhance its Instagram presence by leveraging the creativity and skills of students in social media marketing and content creation. The project aims to develop high-quality, visually appealing content that aligns with The Eco Hub's brand identity, while also increasing reach and audience interaction. Students will have the opportunity to apply their classroom knowledge in video editing, content creation, and engagement strategies to real-world scenarios. The project will focus on creating engaging video content, optimizing posts for maximum reach, and developing strategies to boost audience engagement. This initiative will provide students with hands-on experience in social media marketing and content optimization, preparing them for future careers in digital marketing.

- A series of 5-10 high-quality, brand-aligned video posts for Instagram.

- A content calendar outlining a posting schedule and engagement strategies for one month.

- A report analyzing the performance of the created content, including reach and engagement metrics.

- Recommendations for future content strategies based on the analysis of current efforts.