171 Electric Bike Company Inc. is looking to increase awareness and engagement for their e-bike rental program in the Muskoka, Ontario region. The goal is to create a targeted Instagram marketing campaign that effectively utilizes a budget of $500.00. The campaign should highlight the convenience, environmental benefits, and enjoyment of renting e-bikes in this picturesque area. Learners will need to research the target demographic, design visually appealing content, and develop a strategic posting schedule. The project aims to apply digital marketing principles learned in class, focusing on social media engagement and budget management. The campaign should be designed to attract both locals and tourists, encouraging them to explore Muskoka on an e-bike.

The project deliverables include a comprehensive Instagram marketing plan and a set of visually engaging posts. The plan should outline the target audience, content strategy, and posting schedule. Additionally, learners will provide a budget breakdown demonstrating how the $500.00 will be allocated across the campaign. A final report will summarize the expected outcomes and key performance indicators to measure the campaign's success.