Equivesto is seeking a comprehensive competitive analysis of the fundraising tools and services landscape in Canada, specifically targeting startups, small businesses, private funds, and private real estate. The goal of this project is to identify the market leaders in private investor lead management and to understand the key features, drawbacks, and pricing structures of each service. This analysis will help Equivesto position itself strategically within the market by gaining insights into the competitive environment. The project will involve researching various companies, analyzing their offerings, and compiling the findings into a detailed report. Learners will apply their classroom knowledge of market research, data analysis, and strategic planning to complete this project.

- Identify and analyze key competitors in the fundraising tools and services sector.

- Evaluate the main features, drawbacks, and pricing of each service.

- Determine the market leaders in private investor lead management.

- Compile findings into a comprehensive report.

The project deliverables will include a detailed report summarizing the competitive landscape of fundraising tools and services in Canada. This report should highlight the market leaders, key features, drawbacks, and pricing of each service. Additionally, a presentation summarizing the key findings and strategic recommendations for Equivesto will be required.

- A comprehensive report detailing the competitive analysis.

- A presentation summarizing key findings and strategic recommendations.

- Visual aids such as charts or graphs to support the analysis.

- A summary of strategic insights for Equivesto's positioning in the market.