Transforming Home Care & the Narrative of Aging

Closed
Main contact
Just Like Family Home Care
Victoria, British Columbia, Canada
Project
Academic experience
60 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market expansion Market research Product or service launch Public relations UX design
Skills
companionship private equity franchising home health care
Details

Just Like Family (JLF) is a care giving company that offers personal caregivers to elderly clients aging in place in Canada. They offer services like home care, companionship and overnight care. They operate in a franchise model and currently operate in 29 locations in Canada.

This brand was recently transferred ownership through a social acquisition, a practice where impact investors buy out a for-profit, independently owned business to prevent it from being scooped up by a private equity firm.

Through this model they wished to transform how home care was done throughout Canada. The concept, could this be more than a home care business, could this is a movement? What would this look like?

Deliverables

Home care is a hot business!

There is a growing need with the aging population, investors are picking up home care businesses, franchise networks are scaling, and yet putting people in the middle of business model is falling short. There is a growing need to do more than just home care and to actually care about these grandparents and seniors who are aging in place and are seeking to full lives and do the things that they love as long as they can.

With the existing home care franchise of Just Like Family;

- Are there additional products or services that should be considered?

- How could technology be leveraged over the next 5 years to transform delivery models and what should be considered (with consideration to seniors’ adoption rates of technology)?

- Are there additional services or resources that Just Like Family Home Care should consider as part of their social enterprise model?

Mentorship

Access to our network of 700 caregivers and 29 franchise partners

We leverage premium account of SurveyMonkey and have access to industry reports on home care.

Our Board is committed to thinking differently about home care and would be available for consult and would provide feedback on the final report.

About the company

Company
Victoria, British Columbia, Canada
Hospital, health, wellness & medical

The Just Like Family brand stands for caring and loving caregivers that work closely with our clients and with the client’s family.
We strive to be a helpful member of the family network by easing responsibilities as needed, opening lines of communications and offering methods of coping in times of struggle.

We understand the endurance that it takes to care for a loved one and continued duties outside of the home. Our caring staff offer 100% peace of mind.