Luno Pulse, an optimization and digital marketing agency based in Burnaby, seeks to enhance its business development strategies to effectively acquire new customers and retain existing ones. The project aims to provide learners with the opportunity to apply their knowledge of digital marketing and business development in a real-world setting. The team will analyze current customer acquisition and retention strategies, identify areas for improvement, and propose innovative solutions. This project will involve researching industry best practices, understanding customer behavior, and leveraging digital tools to optimize marketing efforts. The goal is to develop a comprehensive strategy that aligns with Luno Pulse's objectives and enhances its competitive edge in the market.

The project deliverables will include a detailed report outlining the proposed customer acquisition and retention strategies, supported by data-driven insights and recommendations. Additionally, the team will create a presentation summarizing their findings and proposed solutions. The deliverables will also include a digital marketing plan that incorporates innovative tactics to attract and retain customers, ensuring alignment with Luno Pulse's business goals.