CRM-Lite System Design for a Fundraising Consultancy

The goal of this project is to design a scalable, values-aligned, and user-friendly CRM-lite system for Advocate Fundraising, a boutique consultancy supporting non-profits across Canada. Learners will assess current spreadsheet-based workflows, explore emerging technologies and digital tools, and develop a streamlined system to manage lead tracking, funder follow-ups, and client relationships. All recommendations must meet high ethical standards , prioritizing privacy, sustainability, and alignment with our commitment to inclusive, responsible, and socially conscious business practices.

Enhancing Website Accessibility for Inclusive User Experience

The main objective of this project is to design and implement a fully accessible user interface for the Advocate Fundraising website using Squarespace. Students will research what accessibility means in the context of web design, explore the needs of users with disabilities, and identify how these needs can be met on a Squarespace site. This includes analyzing Squarespace’s built-in accessibility features, evaluating the platform’s limitations, and researching free third-party tools, add-ons, or widgets that can improve accessibility (e.g., contrast toggles, font scaling, screen reader compatibility). Where needed, students will identify or write simple code snippets to enhance functionality. Deliverables will include a summary of accessibility requirements, analysis of Squarespace’s capabilities, design mockups, implementation of features (using only free tools or solutions), and a final report with guidance for ongoing updates.

Strategic Market Research & Lead Generation for Non-Profit Fundraising Consultancy

Project Goal : The goal of this project is to apply real-world market research and strategic prospecting skills to identify high-potential, values-aligned nonprofit clients for Advocate Fundraising—a specialized consultancy supporting fundraising growth across Canada. Learners will engage in a full-cycle research and lead generation project that blends nonprofit sector analysis, decision-maker mapping, and ethical business development. Their work will directly impact Advocate Fundraising’s ability to expand its client base in a mission-driven, sustainable way. Key activities include: Defining an ideal client profile based on real service delivery patterns Conducting deep research into the Canadian nonprofit landscape Gathering data on funding patterns, mission alignment, and executive leadership access Creating a practical and sortable lead tracker Proposing introductory outreach messages aligned with ethical sales principles Presenting findings and top leads in a professional summary report

Dynamic Content Creation: Enhancing Advocate Fundraising’s Digital Presence

Project Goal: The main objective of this project is to enhance the online presence and engagement of Advocate Fundraising through strategic content creation. This aims to attract more supporters, raise awareness about their initiatives, and ultimately amplify fundraising efforts. Tasks and Activities: 1. Research and Analysis (5%)   - Conduct an analysis of Advocate Fundraising’s current digital presence, including their website and social media channels.   - Research best practices in content creation for nonprofit organizations, focusing on fundraising and advocacy. 2. Content Strategy Development (5%)   - Develop a comprehensive content strategy outlining target audience personas, key messaging, and content distribution channels.   - Identify content themes and topics relevant to Advocate Fundraising’s mission and goals. 3. Content Creation (75%)   - Create various types of content, including:    - Social media posts (graphics and text) designed for engagement and sharing.    - Informational videos or infographics explaining Advocate Fundraising's impact and objectives.    - Revamped website page content to improve clarity, engagement, and effectiveness. 4. Content Calendar Production (10%)   - Develop a content calendar detailing the schedule for content creation and posting, ensuring a consistent flow of materials across all platforms. 5. Feedback and Iteration (5%)   - Present content drafts to Advocate Fundraising for feedback and make necessary revisions based on input received. 6. Collaboration (ongoing)   - Collaborate with other Riipen groups. One group is working on website structure, and another is focusing on social media strategy development.