Campus Peer Support Software and Services Market Research

Mental Health Technologies is seeking to understand the demand for student peer support services and programs within US and Canadian universities and colleges. The goal of this project is to gather insights into the current landscape of peer support services, identify gaps, and assess the interest and need for such programs among students. This research will help Mental Health Technologies tailor their offerings to better support student mental health on campuses. The project involves collecting data through surveys and interviews of students and faculty members. The team will synthesize this information to provide a comprehensive overview of the current state and potential opportunities for growth in this area.

Marketing Plan for an Anonymous Employee Communication Software Platform

Mental Health Technologies aims to introduce a software platform that enables employees to anonymously communicate their concerns or questions to HR teams or senior management. This project involves creating a comprehensive marketing plan to promote this platform to private sector companies. The goal is to highlight the platform's ability to foster a safe and open communication environment, encouraging employees to address sensitive topics without fear of repercussions. The marketing plan should identify target markets, outline key messaging strategies, and propose promotional activities that align with the company's brand values. Additionally, the plan should consider potential challenges and propose solutions to effectively position the platform in a competitive market. By applying classroom knowledge of marketing principles, learners will develop a strategic approach to increase awareness and adoption of the platform.