AI Digital Growth & Data-Driven Engagement Platform

This project focuses on leveraging AI, data analytics, automation, and emerging technology to optimize the customer journey across our key digital channels: the website, email, and content hub. You will architect data pipelines, build automated workflows, and implement A/B testing frameworks to drive growth and enhance user experience. You will work closely with the founder to transform data insights into actionable technical strategies.

AI-Powered E-commerce Growth Engine

This project focuses on building a data-driven system to automate and optimize customer engagement and product discovery. The goal is to leverage machine learning, data analytics, and automation to drive revenue growth and improve operational efficiency for June Adaptive's online platform. 1. AI-Optimized Customer Engagement & Analytics Develop a customer segmentation model using Python in a Jupyter Notebook to analyze purchase history and user behavior, moving beyond basic blasts to predictive targeting. Engineer automated email workflows (e.g., abandoned cart, post-purchase nurture sequences) by integrating with the email software's API, potentially using Python scripts. Implement a structured A/B testing framework for subject lines and content. Use statistical analysis to measure significance and build a data-backed model for optimal email performance. Build an interactive performance dashboard in Tableau/Power BI to visualize key email metrics (open rate, CTR, conversion rate), tying them directly to revenue impact. Apply prompt engineering to leverage conversational AI/LLMs for generating and A/B testing personalized email copy and subject line variations at scale. 2. Data-Driven Product Catalog Management & SEO Develop a web scraping tool (using Python with BeautifulSoup/Scrapy) to gather competitive product data and pricing intelligence for market positioning. Create a product data validation script (Python) to ensure uploaded product data (titles, descriptions, inventory) is accurate and consistent before import, reducing errors. Automate the generation of SEO-optimized product descriptions by using prompt engineering with a conversational AI/LLM, based on a set of brand and keyword guidelines. Implement and analyze product schema markup to enhance search visibility and enable rich results on search engines. Build a product performance report to analyze sales data, identifying top-performing products and opportunities for inventory and merchandising strategy shifts.

E-commerce Shopify Optimization

Students will dive into the heart of our online operations, focusing on enhancing the JuneAdaptive.com experience and extending our reach through our newly launched Etsy store. You'll be instrumental in integrating apps that streamline our operations and improve customer experience, both on our main site (Shopify) and Etsy.

SEO Blog Post Creation for JuneAdaptive.com

The main goal of the project is to create blog posts and increase SEO for JuneAdaptive.com. The students will be responsible for writing blog posts around Adaptive Fashion, Disability, Accessibility, Caregiving & Healthcare. Students will be writing 1 blog post a week. They will also need to research blog topics and information, post blogs on the company website, develop keyword and intent research, research the latest search engine algorithm updates, perform detailed keywords research, build reports on web KPIs, and monitor competitor SEO activities. Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Blog Link: https://www.juneadaptive.com/blogs/our-community