It was a pleasure working with faculty and students to begin work on our selected projects

We were absolutely amazed with the professional presentation, quality of informative content, insights and recommendations that the group put into this project. The students and the professor were great to work with. I would highly recommend other companies work with McMaster University.

The students didn't seem motivated or engaged in the project. They attended the first kick-off call and then never checked in during the semester about the deliverable. I had two teams working on the project, one of them didn't have a final call to explain their recommendations and the other one gave a very brief and rushed explanation of their work. Compared to student teams from other universities that I have worked with, the quality of the end product here was very disappointing. I wouldn't recommend using Riipen credits in this project.

We had a great experience working with McMaster Center for Continuing Education. We appreciated the professor’s openness to chat with us before the course started to make sure it was good fit for both of us. Moving forward, we welcome the opportunity to get the professor’s input and perspective on student work throughout the duration of the course. From a technical perspective, it would be helpful to ensure that deliverables sent to clients work before the end of the semester/quarter. Finally, we would have liked to have more frequent phone calls with the students and recommend establishing those expectations and lines of communication at the beginning of the course.

We asked the McMaster students to figure out how we could engage citizens and NGOs to evaluate a prototype climate change application we are planning. They performed detailed market campaign research, analysis, and planning for an experiential marketing event centered around an environmental cleanup, in partnership with an NGO. They established the marketing objectives and plan before, during, and after the event. The helped us establish a budget, and determined the desired communication approach to NGOs and participants. They worked backwards from the expected event date to indicate clearly what steps needed to be taken and when. All along they demonstrated enthusiasm, good research and writing skills, creativity and insight throughout the project. They were always pleasant, professional, keen to understand our project goals and objectives, and willing to go the extra mile to help achieve them. We were very happy with their project result and report, which we feel is exactly what we need to undertake an experiential marketing campaign for the prototype.

Overall this project was exactly what I was looking for. I found the team to be responsive to my needs and easy to work with.

Running a small business is being continually drawn down into the details. It was very helpful to have a capable group allow us to see our business and how we relate to the market from a 30,000 foot perspective. The report encourages us to review our margins and pricing and gives us a variety of options to consider in engaging with potential customers to expand our market share.

Great experience. We explored interactive mentoring curriculum options and launch a survey at https://docs.google.com/forms/d/e/1FAIpQLSdcS7v4jz1fcNrPfDNuw4xwENtFp2T3saW-4rUC8qFYP7eh7A/viewform - now launching the first client using a generic curriculum for La Trobe University at https://mentoring.latrobe.edu.au Thanks!

Everyone was professional and they went over and above my expectations. This was NOT an easy task. It was met with enthusiasm and a willingness to learn. My website was very large and a BIG task to redesign. Now I have something that is clean, clear and easily accessed. Very Pleased with the outcome. The team was amazing, Thank YOU!

Excited participants expanding their knowledge and experience. Very hands-on. Our report contained important information to help us move forward but there was still the impression that social media is the be-all and the end-all. It can be very effective if there is in-depth knowledge on the methods of participation. But not all products can just be posted. Some products fall under more regulations thus e-commerce is restricted until regulations are met, thus understanding regulations is key to understanding how to market. Marketing is not a one-size-fits-all. Our experience is to measure the suggestions and ensure that they have been well researched.