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![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/small-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Digital Marketing Strategy - Winter 2025
DMK 102
This semester students working in small groups will apply their knowledge in digtial marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.
![McMaster University Continuing Education](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/178/avatar/small-bdca66fb-b426-4735-bb98-c30cae8f820b.jpeg)
Digital Marketing Strategy
DMK 102
This semester students working in small groups will apply their knowledge in digtial marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.