Artificial Intelligence & Machine Learning Application

Our company advertises thousands of products, and we want to leverage the latest technology to gain market advantage. Applications of this technology include recommendation algorithms, predictive analytics like lifetime values, fraud detections, and classifications. We would like to collaborate with students to apply the latest artificial intelligence (AI) and machine learning (ML) techniques to our existing dataset. Students will develop an AI / ML model related to any of the aforementioned applications. This will involve several different steps for the students, including: Conducting background research on our existing products and the dataset. Analyzing our current dataset. Researching the latest AI / ML techniques and how they could be applied to our data. Developing an AI / ML model that provides unique outcomes or insights into our data. Providing multiple solutions that can be applied to solve the same problem.

Market Entry Consulting

This experience focuses on equipping learners with the skills to evaluate market opportunities and develop strategic plans for new ventures. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges, particularly in the context of helping a Ugandan coffee producer, Carledorian Connection, enter the U.S. market. Learners will gain hands-on experience in creating value propositions, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.

Market Research Plan

Conduct secondary research on sustainability trends in packaging within the industry. Develop and distribute a short online survey to a sample audience (provided by the company, if possible). Analyze survey data and compile findings. Benchmark competitors’ packaging practices through publicly available resources. Synthesize insights and recommendations into a comprehensive report.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.