Website Development
Our company is looking to add three new and inter-related features to our website. 1) e-commerce 2) membership community 3) chapter membership only page access. We know this is an ongoing project and are looking for an intrepid group of students to get us started. We are happy with our current website and want to add these components in a seamless way, making minimal changes to current design, and using best practices and best match necessary platforms/plugins/apps for these new features. Our goal is a useful, easy to use site that encourages 1) time spent on the site, 2) conversion to event registrants , and 3) conversion to memberships. We would like to work with students to further develop our website that is easy to maintain while providing an appealing interface for users. We currently use Wix and we already have a platform selected for the membership community that we need to integrate into our current page.
Website Page Redesign
The goal of this project is to reimagine the content and design of the Take Action page on Inform Your Community's website. We welcome your initiative on how to design this to maximize the experience and engagement with users.
SEO and Social Media Strategy
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Buffer, Facebook, Instagram, Twitter, LinkedIn We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: maximization of our 10,000 per month Google Ad Grant social media content calendar with projected content/ ideas for one month pre-scheduled posts strategies for realizing our follower engagement to capitalize on our current and prospective partner organizations with larger social media networks This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Non-Profit Grant Writing
We are looking for assistance in completing grant applications that are related to our mission and vision. We already have a database of these and an order in which we would like to apply. Students would help draft content, from our previous grant submissions and information on our organization and current growth strategy, to help us to be able to apply to at least one grant.
HR SharePoint Build Out
Students will build out a skeleton of Inform Your Community's HR Portal on SharePoint. We have most of the content and a rough idea of the design. We are currently an all volunteer organization and are poised to start hiring. As we grow we want to make sure we have everything HR related all set up and ready!
Optimizing Budget for Best Practices in the Nonprofit Space
The goal of this project is to optimize the budget of Inform Your Community, a nonprofit organization, for best practices in the nonprofit space. This will involve refining the categories of the budget for alignment with Quickbooks categories and the 990 requirements. This will involve several different steps for the students, including: - Analyzing the current budget and identifying areas for improvement. - Researching best practices in the nonprofit space and Quickbooks categories. - Comparing the current budget to the best practices and Quickbooks categories. - Developing a plan to refine the budget categories for alignment with Quickbooks and 990 requirements. - Implementing the plan.
Human Resources Deliverables
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Specifically, we are looking to create (1) our first Employee Manual as well as (2) ADA compliant job descriptions for our positions and (3) a best practice procedure document for creating future job descriptions. Check out what we do at https://www.informyourcommunity.org. If you like the sound of our culture and our mission and are ready to tackle this challenge with us, then we'd love to hear from you.
Project Management for Nonprofit Auction/Gala
We are looking for project management help in executing our first ever gala and auction. This will be an entirely virtual event. The specific focus of this project will involve the online the online auction process from A to Z. We believe this project will include: Sourcing and recommending an online auction portal Setting up the Inform Your Community profile in the portal Handle/assign data management and set up for 2022 auction items including images Advise about best practices to close out the auction Assist with advertising creation
New Market Entry Strategy & Legality Assessment
Our organization is interested in the possibility of expanding our business to a new domestic market. Specifically, we are looking to create a for-profit entity controlled by our non-profit business. As part of our initial assessment and strategy development, we would like assistance in evaluating the potential legal implications. We would like to work with students to get a picture of what to expect, from a legal standpoint, if we were to expand into this new market. We are especially interested in: Regulatory barriers and required approvals. Structure implications. Licenses and patent rights eligibility. Contractual issues.
Newsletter Development and Publishing
We are looking for a student to help develop and distribute a newsletter that supports our organizations' cause. We think this project will include: Creating a weekly newsletter with helpful information so readers feel inspired Creating and soliciting materials to be published. Determining the features of a publication. Setting and enforcing deadlines. Making a final determination about what will be published in an issue. Coordinating frequency of publication. Overseeing all operations of a publication.
Strategy for Marketing Deliverables
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Specifically, we are looking to create our first Annual Report that will showcase the importance of what we do for potential sponsors, partners, and funders. To accomplish this, we expect the student(s) will: Write content pieces on various topics related to our mission, vision, volunteers, and the work that we do Assist with a social media content to promote our organization and this deliverable Evaluate recent Annual Reports from other organizations to create a best practice document Work with Inform Your Community leadership to recommend and determine best strategies to execute a successful Annual Report Ultimately, you will be working on content creation for our organization including social media and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and graphic design skills would be the ideal candidate for this project.
Competitive Analysis
It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: An identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.