Jingyi Liu
Learner
(1)
1
Portals
Categories
Data analysis Data modelling Product or service launch Sales strategy Marketing analytics

Skills

Blog posts 1 Communication 1 Competitive analysis 1 Google analytics 1 Meta tags 1 Microsoft teams 1 Online surveys (evaluation methods) 1 Social media 1 Target audience 1 Teamwork 1

Achievements

Latest feedback

Recent projects

Werrv Inc.
Werrv Inc.
Toronto, Ontario, Canada

APPLY MAR 3 - Level Up: Marketing Internship (SEO, Social Media)

Positions Available: 5 Students, individually or as a team working collaboratively Project Scope 1) On-Boarding and Training - Gain familiarity with the context (company strategy and goals, competitive landscape, industry trends) and update the competitive analysis to reflect recent changes. 2) Behavioral Assessment – Interns will be given access to Werrv's management tools (including https://get.luckyorange.com/ , Google Analytics and https://www.klaviyo.com/ to analyze customer behavioral patterns and identify opportunities to improve conversion rates (CRO) and critique our advertisement campaign focus. Based on recommendations, interns will be given an opportunity to test hypothesize to improve results through A/B testing of content, preparing customer online surveys and other means. 3) SEO Improvement Plan - Review Werrv's existing SEO Improvement Plan for both Domain Authority and Page Authority which will be shared with Interns. Over the duration of the internship Interns will be involved in executing SEO improvements, including content creation in the form of blog posts, buyers guides and SEO meta tags for Collections. 4) Social Media – Assess current use and voice of Social media platforms (refer to separate Social Media Strategy document and identify the best opportunities to engage our target audiences. Prioritize the best opportunities for Facebook, Instagram, YouTube, Twitter, Pinterest and most recently, TikTok. Produce interesting content pieces to improve engagement. Our retail website platform is Shopify and we will give you access to the website and other organizational assets to support this project. Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.

Matches 1
Category Media + 3
Closed

Work experience

data analyst intern
peltast partners
June 2020 - September 2020

Education

master, master of engineering
University of Toronto
September 2021 - Current
bachelor, mathematics
University of British Columbia
January 2015 - August 2019
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