Natural Health Academy - Online Promotion
HAPPY NUTRITION aims to strengthen its digital marketing strategy for its Natural Health Academy with the goal of increasing sign-ups and client acquisition. To achieve this, the challenge is to design and execute a targeted online campaign that effectively captures the interest of potential clients who are passionate about natural health education. The campaign should focus on generating qualified leads, building an engaged email list, and ultimately converting those leads into course enrollments. Campaign Goals: Increase Awareness: Expand the Natural Health Academy’s visibility among potential clients through strategic online marketing initiatives. Generate Leads: Build an email list of qualified prospects who are interested in learning more about natural health and wellness. Drive Conversions: Encourage lead sign-ups and course enrollments through a well-structured nurturing process. Students will provide help with technical implementation by using Canva to create a Lead Magnet, Sales funnel, Landing Page, Thank You email, and a few posts. Each student can choose how to spend their 60 hours.