B2C Product Launch to New Market Research

Objective: To conduct market research for the launch of a B2C smart pet collar that tracks sleep, activity, and surrounding temperature. The product is aimed at new pet owners interested in proactive pet care within an affordable budget. Current Product: An activity tracker for dogs that provides insights into pet health and activity patterns, potentially predicting health issues. Competition: FitBark, PitPat, Whistle, Fi Pets, and Tractive. Current Target Audience: New pet owners interested in gaining insights into their pet's health and well-being through non-invasive tracking technologies. Future Goals: To enhance the product's features to offer more detailed and actionable health data. Tasks Competitive Analysis: Analyze the offerings and market positioning of competitors like FitBark, PitPat, Whistle, Fi Pets, and Tractive. Identify gaps in the current market that our product could fill, especially non-GPS features that appeal to new pet owners. Consumer Research: Design and distribute surveys to potential users to deepen understanding of consumer concerns, such as the anxiety about losing pets and the desire for health insights. Marketing Strategy Development: Propose marketing strategies that emphasize the unique selling propositions of our product, such as its affordability and health monitoring capabilities. Product Development Recommendations: Based on market research findings, suggest potential enhancements or new features for the smart collar that could increase its market appeal and functionality. Reports of Findings: Compile the research findings, analyses, and recommendations into a comprehensive report.