Service Marketing

- How to expand from being currently student only to being able to branching out to non-students. Fee-only planning is a pretty niche field, so it could make for a really good market research project as its something common in the States, but is pretty new to Canada. - There are honestly lots of potential projects. We just got a new office on campus and are giving lots of physical handouts so review of these resources and office could be a project. We do a ton of marketing through clubs, posters, and email which could be reviewed. And we obviously offer financial planning services, so reviewing our process as a whole works as well. We've had hundreds of clients, so we could also review customer satisfaction.