Campus Peer Support Software and Services Market Research

Mental Health Technologies is seeking to understand the demand for student peer support services and programs within US and Canadian universities and colleges. The goal of this project is to gather insights into the current landscape of peer support services, identify gaps, and assess the interest and need for such programs among students. This research will help Mental Health Technologies tailor their offerings to better support student mental health on campuses. The project involves collecting data through surveys and interviews of students and faculty members. The team will synthesize this information to provide a comprehensive overview of the current state and potential opportunities for growth in this area.

Marketing Plan for an Anonymous Employee Communication Software Platform

Mental Health Technologies aims to introduce a software platform that enables employees to anonymously communicate their concerns or questions to HR teams or senior management. This project involves creating a comprehensive marketing plan to promote this platform to private sector companies. The goal is to highlight the platform's ability to foster a safe and open communication environment, encouraging employees to address sensitive topics without fear of repercussions. The marketing plan should identify target markets, outline key messaging strategies, and propose promotional activities that align with the company's brand values. Additionally, the plan should consider potential challenges and propose solutions to effectively position the platform in a competitive market. By applying classroom knowledge of marketing principles, learners will develop a strategic approach to increase awareness and adoption of the platform.

Competitive Analysis: EHS and Operations software solutions for Real Estates

It’s important for us to have a better understanding of how our target audience (companies that own or manage portfolios of properties) perceive our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. We believe this project will involve: A complete brand and competitor analysis, including identifying our current and future competitors and their market share. Building a competition portfolio of our competitors, their features, services, price, and logistics. Conducting empirical interviews and/or questionnaires for feedback on our brand compared to competitors. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research, listed under 'Resources.' We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate our product/service offering, and our messaging.

Understanding Technology Needs of Commercial Real Estate Asset Managers

Refined Data Solutions Inc. seeks to gain insights into the challenges faced by commercial real estate asset managers and their reliance on technology platforms. The project aims to conduct comprehensive market research to identify the primary objectives of asset managers and the obstacles they encounter in achieving these goals. The research will explore whether asset managers view technology as a critical component of their success and pinpoint areas where current technology platforms fall short in meeting their needs. By understanding these dynamics, Refined Data Solutions Inc. hopes to tailor its offerings to better support asset managers in the commercial real estate sector. The project will involve designing and distributing surveys, conducting interviews, and analyzing the collected data to draw meaningful conclusions.